In a surprising turn of events, Hollywood legend Tom Hanks took to Instagram to alert his fans about a dental company’s unauthorized use of a AI version of him in a promotional video.
The renowned actor, known for his roles in iconic films like “Forrest Gump” and “Cast Away,” emphasized the need for ethical considerations in the use of Artificial Intelligence (AI) in the entertainment industry.
This incident has sparked discussions regarding the legal and moral implications of AI-generated content featuring celebrities.
Tom Hanks on AI on The Adam Buxton Podcast
Tom Hanks, who recently discussed the implications of AI on “The Adam Buxton” podcast, expressed concerns over the potential posthumous use of his image through AI technology.
He highlighted the ability of AI to recreate individuals at any age, raising questions about the authenticity of future performances and the legal challenges it presents.
Podcast host Adam Buxton emphasized that while some stylistic nuances in Hanks’ performances may be challenging for AI to replicate, discerning audiences may still be able to tell the difference.
However, the broader question remains – will the general public be discerning enough to care about the distinction?
Tom Hanks AI Dental Plan
The incident involving the dental company underscores a broader issue facing Hollywood.
The industry is grappling with the need to establish clear guidelines for the use of AI-generated content, including deep fakes and computer-generated likenesses.
This development coincides with recent negotiations between the Writers Guild of America and the Alliance of Motion Picture and Television Producers, where protections against AI-generated content were a pivotal point of discussion.
Tom Hanks’ revelation about the unauthorized use of his AI likeness by a dental company serves as a wake-up call for the entertainment industry.
It highlights the urgency for establishing ethical and legal frameworks around the use of AI in content creation.
As Hollywood continues to navigate this complex terrain, it is evident that discussions surrounding the rights and protections of celebrities’ intellectual property in the age of AI are only just beginning.