Wipro, a leading technology services company, has teamed up with SIAM.AI in Thailand to create an exciting AI-powered assistant for the country’s Tourism Authority. This virtual assistant, named ‘Sukjai,’ aims to make tourism in Thailand even better by providing useful information and support to visitors around the clock.
What is Sukjai?
Sukjai is designed to help tourists in both Thai and English. It offers personalized recommendations and real-time updates on various travel aspects. Here are some of the key features it provides:
- Transportation Guidelines: Help with navigating public transport and getting around.
- Accommodation Availability: Information on where to stay.
- Crowd Flow Updates: Alerts about busy attractions to avoid large crowds.
- Activity Suggestions: Tailored activities based on individual preferences.
- Emergency Assistance: Support in case of emergencies.
- Safety Alerts: Notifications about safety concerns.
The goal is to ensure that travelers have a smooth and safe experience in Thailand.
Why is This Important?
This project aligns with Thailand’s focus on advancing its digital capabilities and fostering the use of AI technology. According to Ratanaphon Wongnapachant, the CEO of SIAM.AI Cloud, collaborating with Wipro merges global expertise and local knowledge, paving the way for Thailand’s digital future.
The Role of Responsible AI
Sukjai is built with principles of responsible AI in mind. This means it will continuously improve based on user feedback, while also ensuring data privacy. John Fanelli from NVIDIA highlighted that Sukjai could inspire the development of other AI applications that enhance travel experiences and contribute to new economic opportunities in Thailand.
Thailand’s AI Progress
This initiative is part of a larger trend in Thailand. Recently, Microsoft announced plans to boost AI and cloud technologies in the country, focusing on education and skill development for 100,000 people.
In summary, the introduction of Sukjai reflects a commitment to improving tourism experiences in Thailand through advanced technology. As Thailand embraces AI, it sets the stage for future growth and innovation. Tourists and locals alike can look forward to a more informed and enjoyable travel experience.