Getty Images and Nvidia have joined forces to launch Generative AI by Getty Images, a tool that lets you create images using Getty’s vast library of licensed photos.
This means you can make images with full copyright protection for commercial use. The tool learns exclusively from Getty’s image collection, ensuring legal protection for users.
It’s important to note that images created with this tool won’t be added to Getty’s existing content libraries.
During a hands-on trial, Open AI Sea Team found that while some images lacked emotion, it excelled in creating realistic human figures. For instance, it effortlessly generated a picture of a ballerina on stage. The illustration mode provided simpler interpretations of the same prompt.
There are some limitations on the types of images you can generate. It won’t allow specific individuals like Joe Biden or artistic styles mimicking Andy Warhol or Jeff Koons. This is to avoid manipulating or recreating real-life events.
You can access Generative AI by Getty Images through the Getty Images website.
Pricing is based on usage, but specific figures haven’t been disclosed yet. You’ll receive rights to your created images, although the copyright status of AI-generated images is still a bit unclear.
By creating their own generative AI platform, Getty can maintain control over their valuable image resources. This also addresses concerns in the creative community about using copyrighted material to train AI models.
In the future, users will have the option to incorporate their own data to personalize the model and generate images with their unique style. These additional features and services are expected to roll out later this year.