Coca-Cola’s New AI Drink, Coca-Cola Y3000 made with Artificial Intelligence

Coca-Cola's New AI Drink, Coca-Cola Y3000

Coca-Cola has introduced Coca-Cola Y3000, a beverage made with the help of artificial intelligence.

It’s the latest special flavor released as part of Coca-Cola’s Creations platform. This year, they’ve already launched Y3000 Zero Sugar and a version with regular sugar in select places worldwide, including the United States.

Coca-Cola started the Creations platform in 2022 to showcase their main drink and attract younger consumers. They’ve come up with seven different flavors so far.

Companies are using artificial intelligence more and more to create new products. It’s not just about making things faster, but also about making sure people will really like what they make.

Earlier this year, Becks, a beer company, used AI to pick their favorite flavor from millions of possibilities. In 2022, Mars, a company known for things like chocolate, worked with an AI-driven company to find new plant-based ingredients.

For Coca-Cola Creations, using AI makes sense. It gets younger people interested in trying the drink, and maybe they’ll start enjoying other Coca-Cola drinks too.

Unlike other Creations drinks, this new one doesn’t focus on a specific taste like cola or cherry. Instead, it promises a special feeling or experience.

Oana Vlad, who helps make big decisions at Coca-Cola, explained, “We want to celebrate everyone’s idea of what the future might look like, inspired by the timelessness of Coca-Cola.” She added that with the help of AI, Coca-Cola Y3000 Zero Sugar imagines what a future Coca-Cola might taste like and introduces exciting new experiences.

Coca-Cola put together this Y3000 drink by combining human feelings, dreams, colors, and flavors with ideas from people all over the world and suggestions from artificial intelligence.

The drink has a modern look, with bright colors and a logo made of bubbles. The Coca-Cola writing is designed to look fluid and connected, symbolizing how people will be connected in the future.

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