The poster for Loki Season 2 was made by a AI, not by a person. This has made a lot of designers upset. They worry that AI might start taking their jobs.
Some designers are worried that AI-made images are being used without asking real artists.
Madly disappointed they're using AI generated imagery to promote Loki. https://t.co/SFhWpQfWE7— Katria (@katriaraden) October 3, 2023
This could mean less work for human creators. Disney has been in trouble before for using this kind of AI art. They got criticized for it in a show called Secret Invasion.
How AI used in Loki Poster?
So I went ahead and purchased the image off of ShutterStock from the Loki poster. Heres what I found— Angel 🕷️ (@thepokeflutist) October 3, 2023
The image was created in this year, and there is no metadata besides tags and creator (which is normal for Shutterstock), so it rules out it being old enough to not have been AI https://t.co/R1Tg9v7Sn0 pic.twitter.com/v4bRPbjESp
What Disney Says:
When viewers ask Disney if they used AI help in other parts of the Loki ads, but they didn’t say.
Some people are guessing about parts of the picture. Even after trying to get answers from Disney, they haven’t said much.
Disney’s Excuse on AI Poster:
The picture of the clock in the ad wasn’t labeled as AI made on the website they got it from.
But most designers would notice that it looks a bit off. This makes people wonder how Disney designs things. They still haven’t officially commented on the Loki Season 2 poster.
This whole fuss shows that the world of design is changing because of AI. This makes many designers worry about their jobs in the future.