Scarlett Johansson, a famous actress, known as Black Widow is suing an AI app developer for using her name and likeness in an online ad.
The ad promoted an AI image editor called Lisa AI: 90s Yearbook & Avatar, and it featured a AI-generated version of Johansson’s voice.
In the 22-second ad, Scarlett Johansson was shown behind the scenes while filming a movie called Black Widow.
She said, “What’s up guys? It’s Scarlett and I want you to come with me” However, the ad then switched to an AI-generated voice that tried to sound like Scarlett and said, “It’s not limited to avatars only. You can also create images with texts and even your AI videos. I think you shouldn’t miss it.”
At the very bottom of the ad, the developer, Convert Software, added a message saying, “Images produced by Lisa AI. It has nothing to do with this person.”
Scarlett Johansson’s representatives say that she never endorsed or promoted the app, and her lawyer, Kevin Yorn, is taking legal action to address the situation.
As AI technology becomes more common, we may see more cases like this.
Musicians are already dealing with voice-cloning, where it can seem like famous artists are releasing new songs.
Additionally, deepfake technology allows AI-generated versions of celebrities to appear in ads without their permission.